WILD LILY (empire) |
| Australia, Western Australia |
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Consumer reviews about WILD LILY (empire) |
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HH123
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Dec 10, 2011
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STOLEN BUSINESS NAME
Well you shouldnt have been allocated the name, how did the business names registry allow this?
Wild Lily Empire should be kicking up a stink.
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Stellajambara
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Jan 17, 2012
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STOLEN BUSINESS NAME
Why should Wild Lily Empire be kicking up a stink when they registered in 2008 ten years after the original business?? The original Wild Lily business was registered in 1998 and named after the native arium lilys that grow wild in DUNSBOROUGH...The 1997 posted in the original complaint was a typo. If you look at the WIld Lily Empire profile they've only been in business a few years. Wild Lily is an iconic business established practically as long as the Dunsborough Bakery for about 14 years and both are still trading strong. Obviously these business owners took a trip down south and thought they'd use the name of a successful long established business to ride the coat tails of. Any business owner who would register using 2 exact names as any other business and just throw another name on the end (in small text) is blatantly ripping off of the earliest registered business reputation. It is pathetic that WILD LILY "EMPIRE" chose to basically use another established businesses name instead of thinking up their own. This is the most embarrassing attention they could wish to draw to themselves. What's worse is that the MINISTRY OF FAIR TRADING allowed this. Wild Lily Empire should have to change their name and pay an enormous fine for basically stealing this other businesses thunder
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