Scarborough Research |
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Consumer reviews about Scarborough Research |
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BSBSBS
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Dec 10, 2011
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Rude service
Use of the telephone as an interactive medium for promotion or promotion response; also known as teleselling. Telemarketing, a response vehicle, includes receiving orders, inquiries, and donation pledges in response to print and broadcast advertising, catalogs, and direct-mail promotions, and also receiving customer inquiries and complaints. Incoming telephone callers are usually given access to an in-wats number but may also call collect or call at their own expense. Outbound telemarketing is used to follow-up on inquiries, to sell products or services, to clarify or upgrade an order, or to gather information about consumers or other aspects of the market.
Unlike other promotion mediums, outbound telemarketing calls interrupt the consumer by demanding immediate attention and are not identifiable as a promotion before the consumer is interrupted. Therefore, telemarketers must be particularly careful not to antagonize the consumer. For example, calls should not be made at inconvenient hours such as dinnertime or early morning. A carefully written script should be utilized by every caller to get the most value from the time and money spent on each call and to avoid angering or annoying the person receiving the call. Some elaborate calling scripts include answers to every objection a prospective buyer might mention. In contrast, a few telemarketers have utilized a prerecorded message rather than a "live" caller; the consumer can respond to the recording by pressing numbers on a touch-tone telephone dial. Telephone numbers can be dialed at random by a computer that relays the call to an operator when a contact is made. Calls are frequently made to preselected individuals such as current or prior customers or likely prospects selected from a rented list.
Telemarketing is used heavily by business-to-business marketers to identify qualified leads, avoiding travel and other costs associated with personal sales calls. One telemarketing call can cost four times as much as a direct-mail piece but can generate as much as two to six times the response. The success of a telemarketing program is measured in terms of contacts made (reaching the right person), attempts made (calls that do not reach the right person, busy signals, or no-answers), and conversions (completed sales, surveys, etc.).
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WatchOut4You
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Dec 10, 2011
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Rude service
Why not do what I do? Which is not answer the phone with numbers I do not know. Then, with one quick button, I delete the message. Simple as that. Or, if they willing to pay me for my time, then heck yeah, I'll take a survey any day! Doesn't cost me anything for a little time on the phone. I can do other things while I'm talking to them.
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AvodahKat
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Jan 13, 2012
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Rude service
I just want to say that I have been receiving repeated (2-3x/wk) & rude phone calls for the last month+ all through Christmas at all hours of the night & day, much like the original complaint on here. I have told them I do NOT want to participate as I don't read/get the newspaper, have cable nor listen to the radio - nor do I want any of those services. I have asked repeatedly to be removed from their lists (the # I call for their customer service SPECIFICALLY says they can remove your # off their system), I have brought up the Federal Do-Not-Call thing, etc. These people are RUDE, persistent and literally won't take no for an answer. I have warned them not to call or they would be reported to the BBB & that I would seek harassment charges against them with the police. They are calling for me personally by my NICKNAME. Also the initial phone call they stated that they WERE able to call me specifically back at a specific # & time, which means they DO specifically call people!!!
Reading the above comments by DONBAT is EXACTLY why we say these people are rude, obnoxious & relentless. Donbat you have repeatedly called various people on here liars & story-tellers, etc. You should think about who everyone really thinks the liar is (aka Scarborough Research & it's employees). Donbat BTW do your own research! http://www.scarborough.com/contactus.php says this (despite your claims of having no NY base for your company!):
Headquarters Scarborough Research
770 Broadway New York, NY 10003
Phone: 646.654.8400 Fax: 646.654.8450
I found this after a simple Google search for your company & clicking the 'contact us' link. Donbat you also claim that since those media companies supposedly "NEED" our info to improve their company that we are basically REQUIRED to give feedback. WRONG a NEED is NOT what those companies have - they WANT something, which we consumers are in no way obligated to give.
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revdoc
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Mar 26, 2012
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Rude service
I received a paper survey from this company in the mail today and began internet research to learn what I could about Scarborough Research. There is a line on the survey form that states: "*Please provide phone number to ensure delivery." That doesn't even make sense; the post office uses addresses and zip codes to deliver mail, not phone numbers. I've reads the 'complaints' on the first page here, and drawn my own conclusions. I believe the complaints to be valid, despite the protests of two posters who claim to be employees of said company. Their snippy attitudes, name-callings, entitlement expectations, and rudeness suggest they probably do work for SR. Maybe money is the be-all to some people, but my time, name, address, and phone number are worth ever-so-much more than a mere few bucks. A dollar a minute to pick an answer option to a loaded question? Having my personally identifiable information passed around to other companies for this company's profit? Not worth MY time. There have been statements here by people claiming to be employees that SR is providing a public service to help me and my community, and my failure to participate will put stores, newspapers, radio, and TV out of business, essentially destroying America as we know it. Wow. I have that much power? No; I'm not in the federal government. There are no TV stations within ninety miles of me, the closest radio station is 45 miles away in another county, the newspaper is apparently doing so well that our small community of fewer than 10.000 people in the whole county just got its third once-a-week newspaper, and the only 'chain' type store around is 35 miles away in another county. There is ONE grocery store in the whole county, it's locally owned and it closes promptly at 8:00 pm. Cell phone companies don't bother with putting towers here, phone companies don't bother with DSL, many people are on dial-up for internet access, and since TV transmission went digital, most people's roof-mount antennae don't get reception any longer. A few of my neighbors some miles away have satellite dish receivers. If the research truly is to improve services, then tell cable and satellite companies to make the stations offered in a menu format. I won't get a 'dish' because I'd only watch MAYBE ten stations, four of which are offered on the middle tier and three are on the upper tier; I will NOT pay upwards of $90 per month for the entertainment of maybe ten stations that aren't available during poor weather anyway, or for satellite internet connection that is equally unavailable: storms are frequent here two or three seasons per year.
To Scarborough Research:
No TV watched regularly. Internet access in past 30 days has been by driving seven miles to town to a wi-fi hotspot. I listen to music on the radio, on my CDs, and on my iPod while driving my car only (mostly, my CDs). Phone services I have or are subscribed to? None. I am a Native American/German/Irish (with no Spanish, Hispanic, Latino blood) woman over 55 years of age. There's your completed survey, for the dollar you enclosed with it. I have absolutely no reason to provide you with my name, address, or phone number because your 'dollar a minute' isn't enough money for you to haunt my life with repeated calls and more mail. I refuse to invite you into my home by mail or phone; I consider you an intruder and will treat you as such. I owe you nothing. And by the way, just because someone is over 70 doesn't mean they're 'old' any more than someone being out of work makes them 'down on their luck'. That kind of thinking is narrow-minded and prejudiced. And my feeling is that if a company calls me and I tell them NO about anything, the call is done; if it would take only 2 minutes to answer the caller's questions, I don't care if I waste 5 minutes of MY time reiterating NO MEANS NO. Lose you're entitlement attitude. When I pay the monthly bill for a phone line (land or cell), the phone is for ME ~ not for you. I don't have to answer it, I don't have to return calls when a number is left, I don't have to jump through anyone else's hoops. I don't even have to be polite, civil, or pleasant to anyone who calls me without my consent. I am not interested in assisting a company to prosper when they use bullying and tax evasion as tactics to their profit.
If SR won't give their employees the ability to remove phone numbers at the request of the person called, and demands to collect/capture your phone number and/or email address to remove you from their system, they have no respect or value for those people called ~ or their employees. By their own policies, Scarborough Research is NOT a reputable company.
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Interviewer_313
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Mar 30, 2012
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Rude service
I have been working at Scarborough Research for over about three months now and I love it. I do get the few people on the other side of the phone that decide to be rude to someone just doing there job and trying to make a living. For those of you saying your on the "National do not call list" You are right that does not matter, because we don't have a list. Our computer takes area codes from your area and randomly generates phone numbers based on that. So I call disconnects, payphones and everything else. I have no idea who I am calling when I call. As for those of you who have a problem with the demographics section. We base our questions on the exact wording of the U.S census.
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